Gray’s communication skills coaching sessions are sharp, comprehensive and productive.

They’re about preparing the client to meet specific communication objectives — from delivering a keynote presentation at an important industry conference to handling tough questions from an aggressive reporter.

For Gray, effective coaching isn’t about what he knows. It’s about how what he knows can help his clients be successful.

Communication Skills workshops include:

Media Skills:

We live in a media world. You need to excel in it.

In this workshop, you’ll develop and refine your proficiency as a media spokesperson through coaching that delivers realistic, hard-edged journalistic scrutiny.

The course emphasizes preparation and rehearsal. Gray ensures you have a solid understanding of today’s 24/7 media culture and what motivates reporters. He then demonstrates how to construct strong, sustainable key messages — the components of your story.

Once your story has been developed, Gray will challenge it — and you — in a series of simulated print, radio and television interviews. Digitally recorded for visual and audio content, the interviews serve to emphasize the essential lessons of communication with the media.

Presentation Skills:

A lot is riding on your presentation skills.

Audiences today — employees, customers, shareholders, analysts and the media — are more demanding and critical than ever. They want leaders who can address them with clarity, passion and vision.

Gray can prepare you for the challenge.

His customized presentation skills workshops focus on rehearsal and feedback. You’ll learn how to identify the informational and emotional needs of your audience, how to “hook” listeners early and how to utilize commanding verbal and non-verbal techniques to exceed their expectations throughout.

You’ll put the lessons learned into practice by delivering presentations that are recorded for visual and audio content. Gray provides candid, in-depth, respectful evaluation, all with the goal of enhancing your vital presentation skills.

Crisis Communication Skills

Defined as an unsettled, often dangerous time or state of affairs, a crisis can represent a powerful communication opportunity — if leadership responds by conveying timely, accurate information with empathy.

This session prepares spokespersons to do just that. Gray, who counsels organizations facing challenging public and internal issues, covers the steps to successfully managing your communication with the media and other important audiences.

He constructs a highly realistic, escalating emergency situation that requires your response, which is recorded for visual and audio evaluation. Gray and your fellow participants assume the role of “reporters” as you deal with the crisis. It’s intense learning, for a critical area of communication.